This morning, we’re listening to another set of pitches as more and more ideas go onto the ‘ideas wall.’ These pitches are based on a grid that the teams developed yesterday where they generated a list of:
- 2 Platforms (eg. YouTube, Twitter, TV, etc)
- Topics (eg. Love, Memory, Dilemmas, Truth in the Media, etc)
- Genres (or Tones) (eg. Horror, Live Coverage, Erotica, etc)
- Target Audiences (eg. Women, White Trash, Pre-schoolers, etc)
Each group had to pick from a list of options for each and work up a pitch. The groups have been keeping each other laughing and having had the night and breakfast this morning to work up the pitches, they’re of much better quality than yesterday. A few of them so far seem strangely sexualised…
Here’s Maria, Hans and Thomas pitching an idea (in front of the growing ‘Ideas Wall’ that would apparently need support from the BBC. I wonder why they were pitching it in front of me?