Jason DaPonte’s blog

Entries from May 2009

Mobile video use with teens

May 29, 2009 · Leave a Comment

Great to see some new stats from Nielsen about the use of mobile video – especially amongst teenagers.

Their latest numbers are showing major usage and growth in the 13-17 area. These figures are for the US and some unofficial stats I’ve seen for the UK indicate they may be even higher. Interesting and short full details here: http://blog.nielsen.com/nielsenwire/online_mobile/americans-watching-more-tv-than-ever/

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Fun fashion fantasy fone stuff

May 20, 2009 · 1 Comment

My Doggie Ring Ring

My Doggie Ring Ring

It’s a bird, it’s a plane… No… It’s a dog, it’s a phone… WHAT?

I’ve always thought alot of the digital media devices we see are UGLY so was relieved/amused by two things that crept into my inbox today thanks to some very fashionable colleagues.  (If this type of thing interests you, I highly recommend you read We Make Money Not Art which looks at the intersection of art, fashion and technology.)

The first is seen in the picture above.  OK, it might not be QUITE what everyone would call fashionable – but it’s a great stab at making mobiles fun and fashionable.  Apparently, this is what one of my colleagues learned recently when she went to the showroom for the company that made the My Doggie Ring Ring in Japan.  They’re called iida – and doggie phones aren’t the only cool thing they make (but it might be the most fun!).  They’ve also got a range of concept musical instrument phones and ones that incorporate solar panels.  The work is being done in conjunction with the Au Design Project – check out their site for more interesting concepts.

I really like the way that the designs incorporate fun and fantasy with objects that provide us with utlity.  Sure, usability and utility are great – but I sometimes feel in our hyperconnected world that we need a little room to indulge ourselves with a bit of fantasy and frivolity and that all too often we gloss over this because it might impinge on usability.  Why shouldn’t we have devices that give us a laugh, connect with our tastes and personalities?  Services on mobiles are becoming more personalised – why shouldn’t the devices themselves do the same – and maybe give us a tiny bit or reliefe from the hyperconnected world we live in?

On a slightly less practical note, I was also sent a picture of a QR Code belt buckle.  So, if you want people taking pictures of your crotch and then being able to use that picture to download a URL to their phone to go to your blog (or other online profile?) you can now do it!  More here.

QR Code Belt

QR Code Belt

And… not mobile related at all but as long as I’m pointing to some everyday objects re-imagined, I couldn’t resist this one – Creative Coffins.  Eco-friendly (cardboard!) and reflect your tastes, pastimes, nationality – whatever you want.  I quite like this beekeeper’s model:

beekeeper coffin

beekeeper coffin

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Customers or Shareholders? – Sir Michael Lyons talks about the BBC

May 20, 2009 · 2 Comments

There’s alot of talk going on at the moment about the future of the TV licence fee that funds the BBC (where I work – so yes, it pays my wages).  There was a debate about freezing it in the House of Commons today.  BBC Director General Mark Thompson was recently interviewed about it in The Observer, too.

More interesting, to me though, is the speech that the chairman of the BBC Trust (the BBC’s regulator) gave last night where he likened the public to shareholders (who want influence) in the BBC rather than customers (who just choose whether or not to buy something).  You can read the full text of his speech here.

The good news, in my opinion, is that seems to see our audience members the same way as I do - funders who should be allowed to voice their opinions – very directly – to the BBC about what we should and shouldn’t be doing and making.  This isn’t to say they should CONTROL what we do – but they should certainly have a strong voice and an ability to communicate with us.

What I’d have liked to have heard though, is how this could happen.  I felt the commitments he made were all good – but could have gone further.  The proposals all felt like they came out of a very linear world; where the audience can’t inform (again – not control) what’s going on.  We’re now in a world where audiences can and do expect to have a level of control with their media – and this is a growing expectation.  I’d love to see a world where the BBC pioneers a new way of maintaining its editorial quality and impact – and where it still surprises and delights its audiences – but where we give them a much stronger voice (using the direct channels digital media allows us) in what we do.

I posted a rough proposal for how I imagined this could happen a few months ago.  I wonder if Sir Michael’s read it.  I doubt it but would love to know what he thinks.

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Mobile as the 7th Mass Media by Tomi Ahonen

May 6, 2009 · 1 Comment

Click here to find on Amazon

Click here to find on Amazon

OK, so I probably shouldn’t be promoting books I haven’t actually read yet but wanted to put up a pointer to this one after reading a great excerpt last night.  I’m excited to get the whole book – looks like a great read and what I read was full of good stats.

Sure the author is a guy with an agenda (heck, so am I) but he makes a very convincing case, not that mobile will replace all other media but that it is about to become a key part of the media ecosystem.  Think about it – what’s the first device many of us look at when we wake up and the last one we look at when we go to bed?

I’ll write more after I’ve read the whole thing.

Download the excerpt I read.

Tomi Ahonen on Twitter.

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