Tag Archives: media

Newsflash: The Swarm launches today

While I don’t usually write about myself on here, I’m very pleased to announce the launch of THE SWARM, my new venture that will be offering mobile consultancy, multi-platform content production and creative workshop design and facilitation.  A full(er) website will launch soon.

THE SWARM

Please check out the site and get in touch if you’d like to work together.

Yes, this means I’m leaving the BBC – officially in the early Autumn – after 8+ great years here.  I’ve learned alot, had a great time and now it’s time for my next adventure.

BBC Electric Proms Dizzee Rascal Player

BBC Mobile has announced that it will be providing exclusive content to audiences as part of BBC Electric Proms 2009.  You can check it out in the promo video below: 

To do this, our Audio & Music team worked with Dizzee Rascal to provide his fans with the chance to play his samples and mash up his songs using a mobile soundboard. The application can be downloaded from the BBC Mobile site, or accessed by texting ‘player’ to 88111, and includes samples from some of his signature tunes.

The soundboard is live now to the majority of mobile phone owners, although not every handset can be supported. This application will join elements on the mobile site introduced especially for BBC Electric Proms including exclusive interview audio, photo galleries, wallpapers, set lists and Twitter updates during the gig.

These new features, in addition to the recently introduced radio network pages and the increased personalisation aspects to the BBC mobile homepage, are all intended to enable audiences to stay connected to the BBC wherever they are.

Download your Dizzee soundboard at http://www.bbc.co.uk/electricproms/2009/mobile/

Endz2Endz – The Place for Young Talents

Greetings, readers.  It’s been a busy summer for me but I’m ‘back to school’ with my blogging now and hope to catch up alot over the next few days/week.  This is about one of the most exciting projects I’ve been involved with over the summer.

I didn’t even really know what Endz were when I met the 4 young men who told me they wanted to start a ‘magazine’ called Endz2Endz last year via the Create Not Hate Facebook group and I ended up volunteering to mentor them once a week.  We’ve now been meeting for about 9 months and the first edition and the website launched in July (like I said, I’ve been having a summer break from the blog!).

I’m incredibly proud of what the guys achieved in that time.  They have an incredible vision for what Endz2Endz should be and what it can do for young people.  The editors have grown up in tough backgrounds around London and want to inspire other youths to use their talents to stay out of trouble and and make a positive contribution to society – connecting them between different ‘endz’ that would normally be at odds.  With their vision and dedication, ‘all’ I had to do was show them some of the tricks of the trade when it comes to editing and publishing online and we were good to go.  I have to admit, I was a little bit skeptical at times that we’d ever publish the first issue but what they came up with was better than I’d ever imagined.  It looks professional and they got great interviews and a strong editorial mix where they explored the effects of stereotyping on society by combining stories from real young people and celebrities. 

The cover should give you a taste of what they can do:

Endz2Endz cover

“But…” I hear you thinking, “why a magazine when they want to reach young people?”

Well, I asked the guys the same question when I met them and got an answer that was a bit of a revalation for a guy who started his career as a print journalist before moving into the online space.  When they talked about a ‘magazine’ they imagined a brand that was native to the online space with videos, music and interactivity - that just happened to also be printed.  Quite a revalation to someone like me who still remembers when magazines were just printed.  When I was at university, I worked on a study called The Role of Magazines in the New Media Age – any my, how far we’ve come.

Has every moment been smoothe?  Nope.  But all of us are learning from each other as we work on it and I’m looking forward to the second issue.

Also – if you’re reading this thinking “What a great idea.  How can I help?”  – we are desparately in need of meeting space and PCs – any donations would be much appreciated!  So far we’ve worked completely by ‘beg borrowing and (not) stealing’ by using cafes, borrowed equipment etc which shows just how far into the DIY media age we are; but it isn’t easy to work with no funding so any help is most welcomed.

Crossover Nordic – Day 1 (part 2)

The second part of the day was dedicated to the group talking about important factors in the changing media environment and about the keys to being creative in this environment.  There was also a long session of ideas generation and pitching, building towards the goal of having about 50 great ideas for the teams to work on developing by tomorrow.

Frank facilitated the group creating a mind map of the factors that are important in the changing media ecology.  Major themes the group felt needed to be included were:

Mind Map of the Changing Media Ecology

Mind Map of the Changing Media Ecology

  • Monetization and Changing Business Models: This was about moving towards a ‘weightless economy’ where the goods and services provided by the media ceased to benefit from physical distribution.  Words that came up included:  ‘More free stuff’ and ‘finding your users’
  • New forms: New forms of media were required to work across the changing ecology – this wasn’t to the exclusion of linear media but in order for these to be successful, the linear media needs to ‘combine new and old forms’ to do build things like: ‘direct relationships,’ ‘increasing immersiveness,’ ‘community,’ and ‘location awareness.’  To be successful, media is having to learn to understand the context the user is in when they’re experiencing it.
  • Users: Have ‘easy connectivity,’  are experiencing a world where they are ‘Consumer vs. Producer’ or ‘prosumers‘ (interesting post and video on ‘The Rise of the Prosumer‘ on TechCrunch).  Media has to ‘produce platforms and inspiration (the ‘and’ is a key there in my opinion!) and ‘social tools.’
  • Democratic Control: ‘Freedom/Mobility’ for users and devices, ‘Distribution’ forms are changing, and production (by professionals or users) have very ‘Short Lead Times.’
  • Emerging technologies: But then we would say that at Crossover ;)

The ‘ideas wall’ where the ideas the teams came up with and pitched is startin to fill up.  Day 2 will start with another pitching session where we’ll hear more in-depth ideas the teams worked up over night.  As I write, it’s breakfast on Day 2 and the teams look busy preparing their pitches.

A few links:

  • When talking about the creative process, one name that kept coming up was Edward De Bono, a master of analysing creative process and pratices, so I’ve included a link to his site.
  • We talked alot about the rules of brainstorming and keys to making one successful or not.  There’s obviously no perfect way or perfect set of rules, but I thought these were good and amusingly written.