Entries tagged as ‘SMS’
February 2, 2009 · 1 Comment

Shame it doesn't work underground
In the E for Effort department, I have to say that this service – which I’m sure means well – should get some sort of stupidity alert. Instead of bringing fast relief this poster is only likely to cause already stressed commuters to go into a fit of rage when they see the poster underground and realise they’re trapped and can’t use it. Sure some underground systems have mobile internet/wifi connectivity but London’s ancient and creaking system sure doesn’t.
Unsurprisingly, it looks like TFL have been planning to install mobile connectivity since 2005 – 4 years later, there’s no sign though. Slow and crappy as ever.
I wonder what would have happened if people used it this morning when nearly the whole system was shut for snow…
Categories: Uncategorized
Tagged: london, london underground, messaging, SMS, text, TFL, tools, underground
“Freaky” and “creepy” are two words being used to describe Bongo – a new SMS-based information service that’s been launched in the UK and being heavily promoted at the moment. I have to say I had the same initial thoughts when I heard it being advertised on the radio with a proposition along the lines of “Text us the name and town of anyone in the UK to find out what Bongo knows about them.”
Of course, I couldn’t help trying it (surrendering £1.50 in the process) and this is what I got back:
Bongo knows a Jason DaPonte who works 4 the bbc in london & he organised a fund raisin (sic) for his triathlon earlier in the summer for a charity close to his heart
All true. And nothing salacious. Not that I’d have expected that, of course.
Fortunately, this is all information which is publicly on the internet about me and nothing “creepy” or “freaky” came back. But what if it had?
At first I was nervous but after some reflection I realised this is really just a VERY expensive way of doing a search on Google mobile and putting an editorialised twist on the results. It’s really not that different to what Textperts or AQA are doing (pulling intelligence out of search, sometimes using humans) – it just has a slightly stranger marketing campaign attached to it. Not surprising when you discover that in Australia, where I think they launched, they actually promote themselves as the “The Bongo Virus“…
Strange as this all sounds, I think its another pointer towards a trend whereby mobile search via SMS will be big. Being simple, human and to the point is what all of these services are about and that’s not something you can get when scrolling through pages of search results, hoping to get to some mobile-enabled content.
Categories: SMS
Tagged: bongo, marketing, mobile, search, SMS
September 15, 2008 · 1 Comment

Seen on a National Express train to Stanstead
Yesterday I set off for Crossover Nordic with the intention of starting a blog about the experience as a springboard for blogging about work stuff, music and other digitalia.
I saw this and thought it was a good place to kick off – a sign asking people to use an SMS shortcode to report fare dodging. It’s a little creepy to me – asking people to use their mobiles to snitch on each other just seems like using technology for vigilante-ism. How do you know someone’s evading their fare? How do you describe them in a way that’s meaningful enough for the authorities to catch them in less than 160 characters (minus the keyword ‘dodger’)? Wouldn’t it be easy to cause someone alot of trouble by texting in to tattle on them even though they’d paid. (My mischevious side loves the idea of doing it as a prank but…)
Being curious I texted in ‘Surely someone on this train must be dodging their fare.’ The answer I got back was just a general reply:
Thank you, we will be reviewing your information and acting accordingly. National Express East Anglia Revenue Protection Unit.
Hmmm. And I was expecting storm trooper fare collectors to rush onto the train with nets to catch the fare dodgers. Slightly disappointing.
Slightly disappointing, also, that they’re using technology this way. I don’t like the idea of us all using our mobiles for surveillance, especially when I doubt it can be done effectively. I think they keyword for their system should be ‘dodgy‘ and not ‘dodger.’
Categories: SMS · photos
Tagged: signs, SMS, surveilance, transport, vigilante-ism