The first few days of Crossover were about ideation – generating loads of ideas for cross-platform content – regardless of whether they’re good or bad – through all of the means described in previous posts. This morning, a few more thoughts were added to the ‘Ideas Wall’ where we were collecting them. The process of generating all the ideas was exhausting mentally and creatively for the participants and today, it was time to start scaling back to the ideas that each team would work on for the rest of the week.
The Ideas Market was a facilitated process that allowed the participants to whittle down the number of projects they thought were good and self-select teams to work on them. The process was long and wasn’t easy but we’re now down to six proejcts with no more than 4 people working on any of them.
The teams started working on their projects after lunch to work towards the first of a series of ‘watering holes’ where the mentors gave feedback, roughly using the De Bono hats methodology. It was very early on in the development of the ideas so some of the pitches and feedback were a bit chaotic; but will hopefully be leading to much stronger pitches for stronger ideas tomorrow.
If you’re here, I’d love it if you’d share your feedback on the Ideas Market and the first Watering Hole. How did they feel? What were your thoughts on the methodology?
Here’s what a few participants had to say: