Great to see some new stats from Nielsen about the use of mobile video – especially amongst teenagers.
Their latest numbers are showing major usage and growth in the 13-17 area. These figures are for the US and some unofficial stats I’ve seen for the UK indicate they may be even higher. Interesting and short full details here: http://blog.nielsen.com/nielsenwire/online_mobile/americans-watching-more-tv-than-ever/
The pitching competition for the projects developed at Crossover Nordic was last night and I’m really excited to say that Secret Society has won! I worked alot with this team and am really proud of them – I hope that prize of SEK 100,000 (10,000 Euro) goes a long way towards making the project a reality.
“Our Secret Society is an interactive game and web-series telling the story of 4 girls as they explore their sexuality. With an aim at 13-16 year old girls with some or none experience of sex we let them try out pre-sexual situations in a safe and fun environment. Playing the free web-based game, involving the 4 characters from the web-series, is a way for young teenager girls to approach sex without the risk of being harmed physically or judged for doing right or wrong.” – Andreas Öhman (team member who did the pitch)
One of the things I really liked about this project is that it aims, in part, to use mobile as a way for teens to consume and experience media in a private environment, which I think is one of the most interesting aspects of mobile media that has yet to be fully exploited. The crossover with TV that makes the overall experience both something teens can socialise about AND have a private experience with seems like a great combination.