Tag Archives: MIPTV

Wrap up from: MIPTV and X Media Lab Sounds Digital

Well, last week was an eye opener. I attended both MIPTV and X Media Lab Sounds Digital and thought I’d share some highlights.

MIPTV: Mobile Engagement 2.0

Without wishing to blow my own trumpet too loudly, I’d like to say that I really enjoyed moderating this panel as part of MIPTV’s digital focus.  Thanks to the lovely Ferhan Cook for inviting me to host it.

We had a great line up – Michael Schneider, CEO of Mobile Roadie; Rudy De Waele from DotOpen and (aka @Mtrends on Twitter); Clare Boonstra from Layar and Kurt Sillen from Ericsson.

There’s a live blog report of the session on the MIPTV site (as well as a video of the debate – choose the second video down, under April 15 – not sure why there’s no addressable link). The panelists talked about the importance of apps, location , media transfer and other issues but there was a healthy debate about which was the most important.  Check it out.

Rudy’s presentation was great for people who are interested in where the mobile industry is going (he and I are in agreement on alot of points!):

Clare’s presentation on augmented reality was particularly good and here it is:

Starling

One of the coolest things I saw all week was Starling – a new mobile app that enables social TV viewing – it will essentially make it possible for audiences and broadcasters to create experiences like the one MTV created for The Hills where users could comment in real time and then MTV could overlay the best comments on the screen.

When I first saw The Hills (purely out of professional interest, I might add!), the main thing I didn’t understand was why it hadn’t been done on mobile in the first place – and this app does just that.  I’ve often said that broadcasters aren’t making enough of the natural proximity  CEO Declan Caulfield was kind enough to give me a sneak preview of the alpha and the interface is very slick – combining loads of bursts of social media with various contexts in a really slick way (and I promised I wouldn’t say any more than that!).  Good write up on it from Mobile Entertainment here.

Mobile Roadie

CEO Michael Schneider was on the panel I hosted and showed off what looks like a great product for build-it-yourself apps.  There’s bound to be alot of pretenders in this space – I get emails from them regularly – but Michael also demonstrated that he’s making apps for major names (including Madonna and Taylor Swift) in the music industry and that these apps are making money and increasing the ‘laser focus’ (as he called it) on their brands.  Michael also used the panel as an opportunity to announce that Mobile Roadie would be opening a European operation.  One interesting insight he told me is that they’ve seen fans buying songs in the music apps that they already own, because they are so drawn in and wanting a complete experience while they’re inside the app.  Interesting, and very different from the web ‘model’ for music and artists that we’ve seen so far.

And speaking of web vs. mobile discussions… Newscorp’s Chief Digital Officer Jon Miller talked about how he no longer sees mobile as ‘just an extension of the web.’  He also talked alot about Newscorp’s forthcoming paywall policy (and the related notion of ‘freemium’ content like what the Wall Street Journal is doing on the iPad), and hinted at a paid music subscription service from MySpace.  He also expects to see different tiers of quality of content and experience to emerge based on whether or not users are willing to pay for better experiences and quality.  Interesting.

I had to miss Gerd Leonhard’s talk on Social Media because I was in a rehearsal for my panel but caught up with him in person and have reviewed the presentation and thought I’d point that out too.  Worth a read:

X Media Lab Sounds Digital

I was lucky enough to get to talk about mobile (what else?) and mentor on Sounds Digital over the weekend and really enjoyed it.  My presentation is below – basically an update of things I’ve posted here before.  And prettier.

Lots of other interesting tidbits I gleaned…

Tune Rights proposal that we can all be ‘cons-owners’ music that invest in tracks and artsist is really interesting (and works in Sweden – so let’s hope it rolls out further soon);

– Susan Bonds from 42 Entertainment talked about how their work on an alternate-reality-game was directly related to Nine Inch Nails directly marketing music to their fans without going through a label;

AudioFuel looks like alot of fun for other triathlon/running fantatics;

and

– I’ll see alot of you in Egypt for MasterPeace (I hope!).

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MIPTV Keynotes: It’s all about mobile and TV will not die

I’m at MIPTV in Cannes and am incredibly impressed – almost shocked – at just how important many of the keynote speakers are saying mobile is.  It’s amazing and great to hear some of the real big shots in the media carrying on about the space I’m working in – and it feels a little like 10 years ago when the industry really started taking the web seriously.  So brace yourselves folks, I think this is yet another sign of alot of excitement to come.

The other good news was that while all the speeches I saw predicted a tough time ahead for TV, they predicted a bright future.  Now, they would say that at a TV industry conference, wouldn’t they?  But, there was some serious data and thought behind the predictions and again, mobile played a big role in their thinking.

Here’s what I took away from some of the keynotes:

Sir Martin Sorrell, WPP Group

TV will not die – network tv will still be effective for reaching large numbers quickly and cheaply.  But, he predicted, it won’t have the same dominance.  Sir Martin predicts the balance of advertising spend will redistribute itself like this:  20-25%, Newsapper 20-25%, Other 20-25% and New media around 25%.  He predicted that an increase in mobile would make up a good part of the increasing spend in new media areas.

PC video and mobile content – especially mobile in B R I C s (his term for the Brazil, Russia, India and China markets) – would be especially important since this is where mobile can give cheap access to those who are not yet connected.  He pointed out the significance of China Mobile having 450m subscribers out of a total 650m mobile subscriptions in China to emphasize this.

The ability for mobiles to become a distribution and consumption platform for TV/video content is what makes them important in combination and why it’s likely they’ll survive the tough times and come out stronger than before.

This sentiment was echod in the next keynote I attended.  (Official/full MIP blog post on the session here.)

Jeffrey Cole, PhD – Director USC Annenberg Center for the Digital Future

Jeffrey’s speech backed up Sir Martin’s predictions with some serious academic data that the Center for the Digital Future has been collecting for years.

His basic premise was that ‘all media survives.’  Media never get completely wiped out – they just change and often thier market dominance becomes smaller.  He cited that radio was not wiped out by TV and (in America at least) is still a vibrant business, though not as huge as it once was.  He predicted similar fates for music, film and newspapers (scarily he predicted there will only be 3 or 4 newspapers in America after the next few years).

TV is the exception, he said – “Rather than shrinking, television (video) will grow dramatically in importance.”  People will watch TV on a small screen – including long form and series.  TV is our constant companion and follows behaviour of people turning to their mobiles when they’re bored.  This lines up with the way we’ve seen people using Mobile BBC iPlayer in my work.  The myth that people will only watch tiny clips of short-form videos on phones disappears once you give them a means of easily accessing and consuming full length content.  (Official/full post here.)

Niklas Savander from Nokia also echoed similar sentiments in his keynote; but this was mainly with the aim of promoting the long-talked-about Ovi store.  Which sounded like a completely different Ovi to the one that Nokia were talking about here last year which was all about sharing media created on phones.  Strange.

Video of Niklas:

I’ll be writing about some more highlights from the conference soon.